Feb 12, 2009

Valentine's Day ad from various companies around the world

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Valentine’s Day is an advertiser’s wet dream, a perfectly designed human construct that allows companies to manipulate a wide-range of emotions. You have every element in place: love, sympathy, guilt, celebration… And as such, pretty much every product known to humankind can be pimped out to enthusiastic buyers. Valentine’s Day is the marketing equivalent of an orgy.

Some of these are hits; . But all display a unique vision when it comes to Valentine’s Day.





British Airways Valentine’s Ad:

Going the sentimental route, this nice little ad does a great job of conveying the romance of a journey to… well, anywhere. I’d love to be able to take my girlfriend on a whirlwind trip this Valentine’s Day. Alas, my wallet cannot handle the emptiness that such a trip would create.





SexyAvenue Valentine’s Ad:

Well, there’s no denying what the design of this heart is emulating. And as an advertisement for an online store carrying lingerie and various adult… toys… this little ****er is quite eye-catching.





Sheba Valentine’s Ad:

Sheba cat food offers up this sweet little ad. I’m trying to teach my cat to do this-to no avail. But, if I somehow succeed, my girlfriend’s gonna be quite impressed





Heineken Valentine’s Ad:


Here’s an example of a campaign that just doesn’t work for me. I get the visual concept. But equating the lip of a beer bottle to marriage is a bit of a stretch for me. Perhaps if this represented champagne? I dunno… Maybe it’s a tribute to the love of beer? THAT I can get behind, as I love my hops & barley concoctions and would happily write my favorite beer a love letter for Valentine’s Day.





Nutrient Water Valentine’s Ad:


I love this ad. What’s difficult to see is the tagline: “Enjoy a longer lasting Valentine’s Day.”





Thrifty Rental Cars Valentine’s Ad:


I will then take the Nutrient Water, put it on the floor of my Thrifty Rental car and, girlfriend in tow… save money. I’m not too sure about the message this ad is sending-but my sentence above gives you an idea of my take on it.
Just miss the room service that most nice hotels offer…





Post-It Notes Valentine’s Ad:

To be fair, not sure if this is a real advertisement, or a pitch by an ad-exec. Regardless, Post-It Notes have played a nice part love life, particularly when it comes to little surprises. And the idea of folding one into a heart and writing a message on it appeals quite a bit.


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